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The basis of our culture will always be governed by what we call the 3P’s – Purpose, Principles and Practices.The 3P’s are the “Guide Book” to the way we want to operate.

Our Purpose

Why Does a Company Exist? Many people say that a company exists to make money for its shareholders. However, in reality this is just a by-product of its existence. For example; a furniture company exists in order to bring comfort and rest to people. If you don’t believe it, try to live without any furniture for just one week and you will quickly understand the truth of this. Now, if that furniture company does an excellent job of fulfilling people’s needs, then a by-product may be that it enjoys great financial success.

The Purpose Statement for Fantastic Holdings is:-
“We Grow by Making a Positive Difference”


We believe that growth is vital to both a healthy company and a healthy individual. Growth covers many aspects - financial growth, knowledge growth, customer satisfaction growth, as well as personal growth. We believe that if our people grow, they will be able to make more of a positive difference to their families, communities and to themselves. We also believe that if our Company grows, it can make a positive difference to many people’s lives.

Our Principles

The following Principles are relevant to every business unit and person in the Fantastic Group. Our Principles are constant and don’t change with fashion or management whim. They provide guidance whenever we face meaningful decisions.

Our Ten Guiding Principles are:-
  • Our People are the Key to Success
  • We Take Responsibility
  • We are Focused and Passionate
  • Success is Impossible without Customers
  • We are Frugal and Smart
  • We Seek Simplicity
  • Profit is Essential, it Provides our Future
  • We Pursue Positive Growth
  • We Show Regard and Humility
  • We Do the Right Thing

Our Practices

Practices are the behaviours that underpin Principles - without them, our Principles are meaningless. There are many Practices that could be listed under each Principle - in fact way too many for us to list. We have chosen Practices that we believe are the most important, relevant and which are expected to be practiced by every employee at all levels.

Our People are the Key to Success
  • Help create a fun and fulfilling workplace.
  • Practice honest and open straight talk.
  • Give and accept constructive feedback.
  • Learn, inspire, and then teach what you know.
  • Provide rewards and recognition - celebrate successes. 
We Take Responsibility 
  • Promises need to be kept.
  • Be dependable.
  • Frustrating issues need creative solutions - be part of the solution not the problem.
  • Actions and results are our measures, not words.
  • Failure is acceptable - learn from it.  
We are Focused and Passionate
  • Think, plan and then act.
  • Focus on what is most important.
  • Know your stuff.
  • Set clear goals - follow them rigorously.
  • Strive to be the best.  
Success is Impossible without Customers
  • Make it easy to do business with us.
  • Care for your internal and external customers.
  • Customer complaints are a gift.
  • Understand customers’ needs and wants.
  • Aim for the highest customer satisfaction and trust. 
We are Frugal and Smart
  • Don’t be wasteful of time, effort, resources or funds.
  • Creative frugality means achieving great things with few resources.
  • Cost is the enemy – drive down cost but not quality.
  • Work closely with suppliers and colleagues to reduce costs.
  • Transparent dealings help reduce waste. 
We Seek Simplicity
  • Pull with human nature not against it.
  • Small and simple is best.
  • Use clear and everyday language.
  • Keep rules and red tape to a minimum.
  • Challenge tradition - seek a simpler way.  
Profit is Essential, it Provides our Future
  • Profit provides security, resources, and opportunities to grow and be charitable.
  • Long-term success is more important than short-term gains.
  • Deliver profitable results today while investing in tomorrow.
  • Profits should be shared with the people who helped create them.
  • We profit through people, not at their expense.  
We Pursue Positive Growth
  • Grow - it fulfils your potential; help others grow.
  • There is usually more than one right answer - seek the best one.
  • Always aim for win/win.
  • Don’t be discouraged by failure; re-focus and plan how to do it better next time.
  • Positive examples are what we need most.  
We Show Regard and Humility
  • Share the credit for all wins - accept your part in failures.
  • Take your job - not yourself seriously.
  • Respect peoples’ dignity - recognise their merits and individuality.
  • Criticise the action - not the person.
  • Seek first to understand, then be understood.
We Do the Right Thing
  • We have community and environmental responsibilities.
  • We provide a safe work environment.
  • We are fair & ethical.
  • We won’t pursue profit at all costs.
  • We consider the impact of our actions.
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